Lindell created the Lindell Foundation, a faith-based foundation originally started to help addicts and MyPillow employees. The Lindell Foundation had a soft launch nationwide in August 2017, with a special project to help Hurricane Harvey victims. The foundation’s focus was then broadened to help people with any personal problem, including addictions, work and spousal problems, cancer victims, veterans. The foundation also offers services to active duty military members. The Lindell Foundation pays the overhead, so 100% of all donations go to the vetted organizations and individuals in need.